Wild
Operations
Lab.
You didn’t start your business to spend every Sunday evening sorting invoices. The Lab is a monthly membership where women business owners learn to set up simple automations that handle the admin for you, so nothing falls through the cracks, and your evenings are yours again. No tech background needed.
What you’ll be able to do
What’s included
- Monthly live Q&A + troubleshooting sessions
- Template packs you can plug in straight away
- Step-by-step video tutorials for every skill level
- AI playbooks built around real business problems
- Community of women automating their businesses
Sound familiar?
The Lab was built for a very specific type of person. See if this is you.
AI. Automation. Integrations.
All in one place.
Three skills that compound. Learn any one of them and you save time. Learn all three and your business starts running itself.
AI Tools
Learn to use Claude, ChatGPT, and other AI tools for tasks that currently eat your day: drafting, summarising, researching, planning, and handling emails. We show you exactly what to type to get useful results, not generic ones.
Claude · ChatGPT · Gemini · Perplexity
Automation
Connect the apps you already use so they talk to each other without you in the middle. When a form is filled, an invoice goes out. When a payment lands, a welcome email sends. No code. No manual steps. Just it working.
Zapier · Make · n8n · Google Workspace
APIs & MCPs
Go a step further and connect AI directly to your tools. MCPs (Model Context Protocols) let Claude and other AI assistants actually do things in your apps, not just answer questions. We explain it all without the jargon.
APIs · MCPs · Webhooks · Custom integrations
Chances are you’ve googled
at least one of these.
These are the real questions members bring. If any of them sound familiar, you’re in the right place.
How do I start using Claude or ChatGPT in my business?
We cover practical, non-generic ways to use AI for your actual work tasks: client emails, content planning, admin, research, and more. No prompt engineering degree required.
What is an MCP and do I need one?
MCP stands for Model Context Protocol. It’s what lets AI assistants like Claude connect directly to your tools and actually do things, not just talk about doing them. We’ll show you what’s possible and how to get started.
How do I automate my invoicing and client onboarding?
We have step-by-step templates for both. Fill in a form, get an invoice sent. Sign a new client, trigger the whole welcome sequence. All automatic, all covered in the Lab.
What’s the difference between Zapier, Make, and n8n?
We cover all three, with honest guidance on which one suits your setup and budget. Zapier is the easiest to start. Make is more powerful. n8n is free and self-hosted. We’ll help you pick the right one.
Can AI actually handle my emails and admin?
Yes, and we’ll show you exactly how. From drafting responses to sorting, summarising, and flagging what needs your attention; AI can take a huge amount of inbox admin off your plate.
How do I connect my apps without knowing how to code?
That’s exactly what the automation side of the Lab is built for. We use no-code tools and give you templates so you’re never starting from a blank screen. If you can click and drag, you can build this.
What is an API and should I be using one?
An API is just a way for two apps to talk to each other. You don’t need to write code to use most of them. We demystify the jargon and show you when an API is the right tool and how to use it without a developer.
How do I use AI to repurpose my content?
Turn one video into five posts, one blog into a newsletter, one idea into a month of content. We have playbooks for this that work with Claude, ChatGPT, and the tools you’re already using for content creation.
Let’s be clear about something
AI is not just a chatbot.
It’s a business tool. And most people are barely using it.
Asking Claude or ChatGPT to write your bio is one thing. Using AI to actually run parts of your business; drafting client proposals, sorting your inbox, building automations, connecting to your apps via MCPs, generating reports: that’s a completely different level. That’s what we teach in the Lab.
Not “here’s a prompt to make your captions sound better.” Real workflows. Real time saved. Real results.
You’re running your business.
It’s also running you.
The admin isn’t just annoying; it’s costing you hours every single week. Hours you could be spending on client work, on growing, or on not working at all.
Right now it feels like this
- 😤 You re-type the same client details into your spreadsheet, your invoicing tool, and your booking system, and still make a typo somewhere
- ⏰ Every new client means the same manual process: send the contract, send the invoice, add them to the spreadsheet, schedule the welcome call. All by hand, every time
- 💸 You’re chasing unpaid invoices yourself because nothing automatically sends a reminder
- 📧 Follow-up emails don’t go out when they should because you’re too busy to remember
- 🧠 Everything lives in your head. If you take a week off, things get dropped
- 😴 You’re spending Sunday evenings on admin that should have sorted itself out on Friday
What it looks like when things work
- ✅ A new client fills in your intake form and automatically gets a welcome email, a contract, and an invoice, without you touching a thing
- ✅ Overdue invoices send themselves a polite reminder. You only step in when you really need to
- ✅ Your data is entered once and updated everywhere: no more copy-paste, no more mistakes
- ✅ Follow-ups go out exactly when they should, even when you’re on holiday
- ✅ You can take a proper day off without worrying things will fall apart
- ✅ Your brain is free for the work only you can do
If admin is eating even 3 hours a week, that’s over 150 hours a year; nearly four full working weeks spent on things a €10/month membership could teach you to eliminate. The question isn’t whether you can afford to join. It’s whether you can afford to keep doing it this way.
Three steps to getting
your time back.
No long onboarding. No steep learning curve. Just pick something that’s currently costing you time, and we’ll walk you through fixing it.
Join for €10/month
Lock in your founding member rate. It’s the lowest this will ever be. Cancel any time; no contracts, no catch.
Pick your first automation
Choose something that’s currently costing you time: chasing invoices, onboarding clients, sending follow-ups. We give you a template and walk you through it step by step. No blank canvas. No guesswork.
Watch it run without you
Once it’s set up, it just works. Every time. Whether you’re in a client meeting, on holiday, or finally having that proper lunch break you keep skipping.
Founding member rate: €10/month, locked in for life. 20 spots only.
Claim your founding spot →Everything you need to stop doing
things manually, step by step.
No tech background needed. No 40-hour courses. Just practical, bite-sized resources built around real problems you’re already dealing with, so you can get time back from day one.
Video Tutorials
Clear, step-by-step walkthroughs that start from absolute scratch. You’ll go from “I have no idea what I’m doing” to “I just built that myself.” No tech background needed, no jargon, no skipped steps.
Template Packs
Done-for-you automations you can plug straight in. Send a welcome email when someone books, generate an invoice when a form is filled, remind a client about an upcoming call; all set up in minutes, not hours.
AI Playbooks
Practical guides for using Claude, ChatGPT, and other AI tools to handle tasks eating your time: writing first drafts, sorting emails, repurposing content, building AI workflows with MCPs. No coding. No complexity. Things that actually work.
Live Support Sessions
Monthly live sessions where you can bring your real problems: “why isn’t this working?” or “how do I connect these two things?”, and get hands-on help from someone who actually knows what they’re doing.
Community Access
A space full of women doing exactly what you’re doing: running small businesses, figuring out automation, sharing wins and asking questions. No lurking “gurus.” Just people at the same stage, helping each other.
Monthly New Releases
Fresh templates, tutorials, and playbooks every month, built around what members actually ask for. You help shape what gets made; nothing goes in without member feedback first.
Works with the tools
you already use.
Whether you use Gmail, Google Docs, Notion, Mailchimp, Calendly, Xero, or pretty much anything else; we’ll show you how to connect them, automate them, and layer AI on top, so you stop being the one doing all the middle-man work yourself.
Real results for real
business owners.
You don’t have to take our word for it.
Ellie makes complex ideas simple. Her product knowledge, communication style, and ability to tailor messaging make her an outstanding teacher and collaborator.
Setting up automations felt overwhelming until now. Ellie helped me set up an integration with my invoicing tool: it works like a dream!
What used to take ages now happens in minutes, from emails to content planning and more. The time savings have been huge.
Lock in your rate
before we launch.
€10/month, locked in for as long as you stay. The price goes up after launch, and founding members who sign up now will never pay more than this.
Your founding rate is locked in for life. The price goes up after we hit 20 members; this is the lowest it will ever be.
- Ready-made automations to save hours every week
- Step-by-step tutorials: no tech knowledge needed
- Monthly live support & Q&A sessions
- Practical AI guides for the tasks eating your time
- Community access & peer support
- New content added every month
- Cancel any time, no contracts
No risk. No contracts.
Cancel any time; there are no minimum terms, no cancellation fees, and no awkward emails to send. If it’s not working for you, you just stop. It’s that simple.
⚡ This is a founding cohort of 20 members. Once those spots are filled, the price goes up, and founding members keep their rate forever. If you’ve been thinking about it, now is the time.
Everything you want
to know before joining.
Is this really beginner-friendly?
Yes. Every tutorial starts from absolute scratch; we assume you know nothing about automation. If you can send an email and click a button, you can follow along. There is no such thing as “not techy enough” in the Lab.
How much time will I need each month?
Even 30 minutes is enough to get your first automation set up, and it could save you hours every week after that. You go at your own pace. There are no deadlines and nothing expires.
Will the price really stay at €10 for founding members?
Yes. Your founding member rate is locked in for as long as you stay. When the cohort is full, the price goes up for new members, but yours stays the same, forever.
Can I cancel if it’s not for me?
Any time. No questions asked, no cancellation fees, no minimum term. You stay because it’s worth it, not because you’re locked in.
What tools do I need to already have?
Nothing specific. We cover free and low-cost tools, and we’ll tell you exactly what you need before each tutorial. Most of what we teach has a free plan that’s more than enough to get started.
What if I already use specific tools: will they be covered?
We cover most of what small business owners actually use: Google Workspace, Zapier, Notion, Mailchimp, Calendly, Xero, and more. If it’s something a lot of members use, it’ll get covered. You can also suggest it.
Tell us what’s eating
your time.
Takes less than 3 minutes. Tell us what admin is costing you the most time, what you’ve tried, and what you’d actually pay to fix it. Your answers directly shape what gets built in the Lab; nothing goes in without member feedback first.
Take the 3-min survey →